Is First Watch Enterprises fraud?

This article and service are not officially affiliated with First Watch

The Guide to Understanding Why You Were Charged By “First Watch Enterprises” and What To Do About It (firstwatch.com)

Bella Khan, Subscription Cancellation Expert

Published January 31, 2026

Last updated January 31, 2026

1 min read

What is "First Watch Enterprises"?

First Watch is a breakfast and brunch restaurant chain that serves fresh, made-to-order meals throughout the day. They focus on healthy options and popular favorites, using high-quality ingredients. If you see a bill from them, it might be for a recent meal or a subscription to their rewards program, which offers exclusive deals and perks for frequent diners.

First Watch: The name of the restaurant or business where the transaction took place.
Enterprises: Indicates that the business is likely a larger company or has multiple locations or services.
POS: Point of Sale, meaning this transaction was made at a cash register or checkout system.
PUR: This stands for Purchase, indicating that this transaction was for buying something.
CD1234: A specific code that helps identify this particular transaction or the location it occurred.
123 MAIN ST: The address of the restaurant or business location where the purchase was made.
XXXXXXXXXXXX: A partially hidden card number to protect your personal information.

Verify With Receipt

The best way to tell if this charge is fraudulent is to find the receipt. You may have an electronic copy of the receipt, which Chargeback can help you find by searching your email accounts.

Chargeback helps you identify unwanted subscriptions and charges, and help you fight them to get your money back.

Why do people get charges like this from First Watch?

Food Purchases: Customers might see charges for meals ordered either in-store or online through delivery services.
Subscription Services: Some users report charges linked to subscription plans for special promotions or recurring meal deals.
Catering Services: Charges may stem from catering services for events, which can involve larger orders with additional fees.
Gift Cards: Users may notice charges if they purchase gift cards online or in-store.
Online Ordering Fees: Charges might appear due to delivery or service fees associated with online orders.
Accidental Double Charges: Some customers have reported being charged multiple times due to technical issues during checkout.
Promotional Add-Ons: Charges can occur from optional add-ons or upgrades chosen at the time of ordering.

If I see this charge, what should I do?

If you see this charge and aren’t expecting it, you have various options.

First, try to contact the firstwatch.com via one of the support methods we listed below and inquire about the charge. See if they will refund it and cancel any associated subscriptions you might have.

If the firstwatch.com refused to issue a refund or you cannot get in touch with the company, call your bank or financial institution and open a credit card dispute. Record screenshot evidence from your prior conversations with firstwatch.com, and use that to open your credit card dispute. Tell your bank or credit card issuer that you do not recognize the charge and do not recall signing up for the service.

If this sounds like too much of a hassle, you can have Chargeback do it for you.

First Watch Customer Service Info

If you need assistance, here's how you can get in touch with First Watch's support team.

Phone

(941) 363-9700

info@firstwatch.com

Site

https://www.firstwatch.com/contact/

Disclaimer

Chargeback is an independent consumer resource that provides educational information to help users understand how to cancel, manage, or request refunds for various subscriptions. We are not affiliated with, endorsed by, or sponsored by any of the companies mentioned on this site. All trademarks, logos, and brand names are the property of their respective owners.

The information we provide is based on publicly available sources and user reports and may contain inaccuracies or become outdated over time. Our guides are intended for general informational purposes only and should not be relied upon as official company instructions or legal advice.

Consumers are solely responsible for reviewing their own contracts, terms of service, and refund or cancellation obligations before taking any action. Nothing on this site should be interpreted as legal, financial, or contractual guidance.

Chargeback does not encourage or condone disputing valid charges, misrepresenting transactions, or taking any action that could violate a company’s terms, service agreement, or applicable laws. We promote fair, transparent, and lawful communication between consumers and businesses.

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What other ways do charges from First Watch show up?

FIRST WATCH FIRSTWATCH 1WATCH FIRSTWATCH CAFE FW CAFE FIRST WATCH RESTAURANT FIRST WATCH DINING FIRST WATCH FOOD FIRST WATCH BRUNCH FIRSTWATCH-DDA-PIN-POS-PUR

The Easiest Way to Cancel First Watch

If you're frustrated trying to cancel your subscription, membership, or bill from First Watch—or if you didn't even realize you were being charged—Chargeback can help. Chargeback is a personal subscription manager that automatically detects hidden, recurring charges like Netflix, Hulu, and hundreds of others. With one click, we can cancel unwanted subscriptions, flag suspicious billing, and even initiate refund requests on your behalf. No more waiting on hold or navigating confusing help pages. Just connect your bank or email account, and we'll take care of the rest.